Description
CREATED FOR:
- Experienced
- User
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
New study resources available:
The Exam Prep Guide provides a tailored path through your certification exam prep process, including the in-depth study materials you’ll need to be successful in attaining this certification. If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
Exam Description:
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details:
- Level: Professional (0-12 months’ experience)
- Passing Score: 31/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English
- Cost: $125 (global) / $95 (India)
- Exam ID: AD0-E212
Intended audience:
- Digital marketers
- Business analysts
- Business consultants
- Data analysts
- Web analysts
- Digital analysts
- Media/marketing analysts
- Product owners and managers
- UI analysts
- Conversion/optimization specialists
Minimum experience:
You should have a minimum of 3 months of experience in Adobe Analytics and the following experience:
- A marketing background or come from a marketing role but can come from a variety of job roles.
- A basic familiarity with digital analytics metrics and dimensions.
- The ability to use Analytics to build reports answer business questions, and communicate the results.
- An understanding of basic digital analytics concepts like segmentation, report building, and standard metric definitions.
Exam objectives and scope:
This section provides information on the exam content.
Section 1: Business analysis (34%)
- Given a business need/question, identify an appropriate reporting strategy to perform an analysis
- Analyze data to answer business questions
- Identify conversion funnels (as a concept to understand business analysis)
- Consult the Solution Design Reference (SDR) to determine what data is available in reports
- Analyze report data to summarize and draw conclusions
- Recognize outliers and anomalies in reports
Section 2: Reporting and dashboarding for projects (38%)
- Consider the advantages of using specific visualizations based on a given scenario
- Compare fallout and flow visualization
- Apply the process to schedule and share Projects for different users and/or groups
- Apply the process to look up and combine dimensions, metrics, date ranges, and segments
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Report on marketing campaign performance
Section 3: Segmentation and calculated metrics (19%)
- Determine how to develop and configure basic segments using best practices
- Apply the process to share segments with others in the organization
- Apply segments to Projects and Components
- Apply the process to generate basic calculated and/or segmented metrics
Section 4: General tool knowledge and troubleshooting (9%)
- Understand different types of dimensions and parameters existing in Adobe Analytics (ears, props, and events)
- Determine how to export data from Adobe Analytics
TABLE OF CONTENTS
- ACE
- Adobe Analytics
- Adobe Certified Expert
- Adobe Experience Platform Launch
- Analytics
- Analytics Business Analyst
- Analytics Reporting
- Digital Marketing
Contact Locus IT support team for further training details.
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