Advanced Strategic Retail Planning Workshop

Duration: Hours



    Training Mode: Online


    The “Advanced Strategic Retail Planning Workshop” offers a comprehensive and immersive learning experience tailored for retail professionals aiming to elevate their strategic planning skills.

    This workshop delves into advanced techniques and methodologies essential for crafting and executing effective retail strategies in today’s competitive market landscape. Participants will explore innovative approaches to analyzing market trends, consumer behavior, and competitive positioning to develop robust retail plans that drive sustainable growth and profitability.

    Through interactive sessions, case studies, and practical exercises, attendees will gain practical insights into strategic decision-making processes, assortment planning, pricing strategies, promotional tactics, and omnichannel retailing. Facilitated by industry experts with extensive experience in retail strategy, this workshop provides a dynamic platform for participants to exchange ideas, learn best practices, and enhance their strategic retail planning capabilities. By the end of the workshop, participants will emerge with a deeper understanding of strategic retail planning principles and the skills needed to develop and implement successful retail strategies that align with business objectives and drive competitive advantage in the dynamic retail landscape.



    Introduction to Retail

    1.1 Definition of Retail
    1.2 Importance of Retail in the Economy
    1.3 Evolution of Retail

    Types of Retail

    2.1 Brick-and-Mortar Retail
    2.2 E-commerce and Online Retail
    2.3 Omni-channel Retailing

    Key Players in Retail

    3.1 Retailers in Advanced Strategic Retail
    3.2 Suppliers and Manufacturers
    3.3 Consumers

    Retail Business Models

    4.1 Franchise Retailing
    4.2 Independent Retailing
    4.3 Corporate Retailing

    Retail Strategy and Planning

    5.1 Market Research and Analysis
    5.2 Target Audience and Customer Segmentation
    5.3 SWOT Analysis in Retail

    Store Operations

    6.1 Store Layout and Design
    6.2 Inventory Management in Retail Planning Workshop
    6.3 Point of Sale (POS) Systems

    Customer Service in Retail

    7.1 Importance of Customer Service
    7.2 Handling Customer Complaints
    7.3 Building Customer Loyalty

    Marketing in Retail

    8.1 Advertising and Promotion
    8.2 Social Media Marketing
    8.3 Loyalty Programs

    Technology in Retail

    9.1 EPOS (Electronic Point of Sale) Systems
    9.2 Online Payment Systems
    9.3 Data Analytics in Retail in Advanced Strategic Retail

    Trends and Challenges in Retail

    10.1 Current Trends in Retail
    10.2 Environmental Sustainability in Retail
    10.3 Challenges Faced by Retailers

    Legal and Ethical Considerations

    11.1 Consumer Rights and Protection
    11.2 Employment Laws in Retail
    11.3 Ethical Business Practices in Retail Planning Workshop

    Please Visit Business Application Official Site: || Locus Academy ha s more than a decade experience in delivering the training/staffing on Advanced Strategic Retail Planning Workshop for corporates across the globe. The participants for the training/staffing on Advanced Strategic Retail Planning Workshop are extremely satisfied and are able to implement the learnings in their on going projects.

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