Description

Introduction

Salesforce Marketing Cloud Fundamentals is an entry-level training program designed to provide a comprehensive understanding of Salesforce Marketing Cloud’s digital marketing capabilities. This course covers email marketing, automation, contact management, journey building, data management, analytics, and personalization to help businesses create targeted and data-driven marketing campaigns.

Learner Prerequisites

• Basic understanding of digital marketing concepts
• Familiarity with CRM concepts
• Basic knowledge of email marketing
• Understanding of customer lifecycle
• No prior coding experience required

Table of Contents

1. Introduction to Salesforce Marketing Cloud
1.1 Overview of Salesforce Marketing Cloud Platform
1.2 Key Features and Modules
1.3 Marketing Cloud Architecture and Account Setup

2. Contact Builder and Data Management
2.1 Data Extensions and Lists
2.2 Contact Builder Data Model
2.3 Data Import, Segmentation, and Filtering

3. Email Studio Fundamentals
3.1 Email Template Creation
3.2 Content Builder Overview
3.3 Email Sends, Tracking, and Deliverability

4. Journey Builder Essentials
4.1 Creating Customer Journeys
4.2 Entry Sources and Activities
4.3 Decision Splits and Automation

5. Automation Studio
5.1 Automation Studio Overview
5.2 Creating Data Automation
5.3 Scheduled and Triggered Automations

6. Mobile Studio and Social Studio Overview
6.1 SMS and Push Messaging
6.2 Social Media Publishing Basics
6.3 Audience Engagement Strategies

7. Personalization and Dynamic Content
7.1 AMPscript Basics
7.2 Dynamic Content Blocks
7.3 Personalization Strategies

8. Reporting and Analytics
8.1 Tracking and Performance Metrics
8.2 Standard Reports and Dashboards
8.3 Campaign Optimization Techniques

9. Administration and Compliance
9.1 User Roles and Permissions
9.2 Account Configuration
9.3 Data Privacy and Compliance Best Practices

Conclusion
This Salesforce Marketing Cloud Fundamentals training provides a comprehensive foundation in managing customer data, designing personalized campaigns, automating journeys, and analyzing performance. By the end of this course, learners will be equipped to effectively use Marketing Cloud tools to execute successful cross-channel marketing strategies.