Google Analytics training for Business Success

Duration: Hours



    Training Mode: Online


    Our “Analytics Training for Business Success” program is meticulously crafted to empower business professionals with the knowledge and skills required to leverage analytics for strategic decision-making and organizational growth at Locus Academy .

    This comprehensive training covers a wide array of topics, including data collection, data preprocessing, descriptive and predictive analytics, data visualization, and interpretation of analytical insights. Participants will delve into the principles of statistical analysis and machine learning algorithms, gaining practical expertise in using analytical tools such as Python, R, or specialized analytics software.

    Through a blend of theoretical concepts, real-world case studies, and hands-on exercises, participants will learn how to extract actionable insights from data to drive business performance, optimize processes, enhance customer experience, and gain a competitive edge in the market. Whether you’re a business executive, analyst, or entrepreneur, this training will equip you with the essential analytics skills to navigate the complexities of today’s business landscape and propel your organization towards success.


    1 . Introduction to Google Analytics training
    1.1 Overview of Google Analytics
    1.2 Importance of Web Analytics

    2  .Setting Up Google Analytics
    2.1 Creating a Google Analytics Account
    2.2 Installing the Tracking Code
    2.3 Setting up Goals and Conversions

    3 . Navigating the Google Analytics Dashboard
    3.1 Overview of the Dashboard
    3.2 Understanding Key Metrics
    3.3 Customizing Dashboards

    4 . Reports and Analytics
    4.1 Audience Reports
    4.1.1 Overview
    4.1.2 Demographics
    4.1.3 Interests in Google Analytics training
    4.2 Acquisition Reports
    4.2.1 Overview
    4.2.2 Channels
    4.2.3 Sources/Mediums
    4.3 Behavior Reports
    4.3.1 Overview
    4.3.2 Site Content
    4.3.3 Site Speed
    4.4 Conversion Reports in Google Analytics training
    4.4.1 Overview
    4.4.2 Goals
    4.4.3 E-commerce

    5 . Advanced Analytics Features
    5.1 Custom Reports
    5.2 Segmentation
    5.3 Event Tracking
    5.4 Custom Dimensions and Metrics

    6 . E-commerce Tracking
    6.1 Setting Up E-commerce Tracking
    6.2 Analyzing E-commerce Reports

    7. Google Analytics and SEO
    7.1 Linking Google Analytics with Google Search Console
    7.2 Analyzing Organic Traffic in Google Analytics training

    8 . Google Analytics and Social Media
    8.1 Tracking Social Media Traffic
    8.2 Analyzing Social Media Reports

    9 . Google Analytics and Advertising
    9.1 Integrating with Google Ads
    9.2 Campaign Tracking

    10 . Mobile Analytics in Google Analytics training
    10.1 Mobile App Analytics
    10.2 Responsive Web Design and Mobile Optimization

    11 . Troubleshooting and Common Issues
    11.1 Debugging Tracking CodeLocus Academy has history of training CI-CD Automation Professionals.
    11.2 Resolving Data Discrepancies

    Please Visit Google Analytics Official Site: || Locus Academy has more than a decade experience in delivering the training/staffing on  Google Analytics training for Business Success Professionals for corporates across the globe. The participants for the training/staffing on Google Analytics training for Business Success Professionals are extremely satisfied and are able to implement the learnings in their on going projects.

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