Adobe Analytics Business Practitioner Expert

Duration: Hours



    Training Mode: Online



    • Experienced
    • User

    This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

    Exam description

    Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

    Exam details

    • Level: Expert (1-3 years’ experience)
    • Passing Score: 31/50
    • Time: 120 mins
    • Delivery: Online proctored (requires camera access)
    • Available languages: English, Japanese
    • Cost: $225 (global) / $150 (India)
    • Exam ID: AD0-E208 (English), AD0-E208-J (Japanese)

    Intended audience

    • Digital marketers
    • Business analysts
    • Business consultants
    • Data analysts
    • Web analysts
    • Digital analysts
    • Media / marketing analysts
    • Product owners and managers
    • UI analysts
    • Conversion / optimization specialists

    Minimum experience

    You should have:

    • 2 years’ experience in digital analytics with a marketing background
    • An in-depth understanding of digital analytics metrics and dimensions
    • An understanding the business value of web technologies
    • The ability to translate business requirements into metrics or KPIs
    • The ability to build and interpret reports
    • The ability to communicate results and can propose a course of action based on analysis of reports
    • Helped clients understand how to extract/pull the information they want (for example, help them define their business questions)
    • An understanding how the technology works and understands a client’s implementation (for example, where the data sits, how it can be collected, how it is tracked) from a functional standpoint
    • At least one year of Adobe Analytics hands-on experience
    • A basic understanding of how digital analytics is filtering/structuring data
    • An awareness of the integration of Adobe Analytics with other Adobe solutions

    Additionally, you should be familiar with the following technologies and environments:

    • FTP client
    • Current Adobe Analytics Workspace features and other reporting options outside of Workspace (ex. schedule projects and schedule reports)
    • Debugging tools relevant to Adobe Analytics (Packet monitor such as an Adobe Debugger, browser developer tools, Charles)
    • Admin console (Analytics Reports Suite Admin console and Experience Cloud Admin console)
    • Adobe Launch fundamentals/basics
    • Apps, SPA, basic website understanding
    • Mobile services UI
    • Adobe Help Center
    • Data export options (ex. right click to export, .csv download, Data feeds, Data Warehouse extract)

    Exam objectives and scope

    This section provides information on the exam content.

    Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)

    • Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
    • Demonstrate understanding of Adobe Launch
    • Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem

    Section 2: Reporting and dashboarding for projects (30%)

    • Consider the advantages of using a reporting tool based on a given scenario
    • Compare fallout and flow visualization and appropriate variable types for reporting
    • Apply the process to schedule Projects and Data Warehouse
    • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
    • Apply the process to set Alerts
    • Apply the process to lookup the dimensions/components
    • Apply the process to create a visualization
    • Given a scenario, determine the appropriate item to use
    • Apply the process to create, configure, and use mobile scorecards

    Section 3: Segmentation and calculated metrics (22%)

    • Determine how to develop and configure segments
    • Apply the process to share segments with others in the organization
    • Compare segments
    • Apply segments to Projects and Components
    • Apply the process to generate calculated and/or segmented metrics

    Section 4: General tool knowledge and troubleshooting (12%)

    • Analyze reports and identify data quality issues
    • Define different types of dimensions and parameters existing in Adobe Analytics (eVars, props and events)
    • Determine how to bring data in and out of Adobe Analytics
    • Identify information from marketing URLs


    Section 5: Administration (10%)

    • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
    • Apply the process to configure Classification Importer and Rule Builder
    • Apply the process to configure a virtual report suite based upon an existing segment
    • Use the Data Feed Manager Admin UI
    • Understanding of data governance

    Readiness questionnaire

    This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.


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