Description

Training Introduction:

This course explores the essential practices of user testing and usability in the context of improving user experiences (UX) through actionable feedback. Participants will learn how to design, execute, and analyze various types of user tests to ensure that digital products—such as websites, apps, and software—are intuitive, functional, and user-friendly. The course emphasizes practical techniques for collecting and interpreting user feedback, enabling designers and developers to create more effective, user-centered designs that meet the needs of their target audience.

Prerequisites:

• Basic understanding of UX design concepts
• Familiarity with web or mobile design tools (e.g., Figma, Adobe XD, Sketch)
• Some experience in designing digital products is beneficial but not mandatory

Table of Content:

Module 1: Introduction to Usability and User Testing

1. Defining usability and its role in UX design
2. Understanding the importance of user testing in the design process
3. Key concepts: Usability, accessibility, and user-centered design

Module 2: Types of User Testing

1. Overview of various user testing methods (e.g., moderated, unmoderated, A/B testing)
2. Choosing the right type of user test for different stages of product development
3. Pros and cons of different user testing approaches

Module 3: Planning and Preparing for User Tests

1. Identifying user personas and creating test scenarios
2. Writing effective test scripts and setting clear objectives
3. Recruiting participants for user testing

Module 4: Conducting User Testing

1. Best practices for facilitating in-person and remote user tests
2. Recording and observing user behavior during testing
3. Managing test environments: Tools, software, and platforms for user testing

Module 5: Analyzing and Interpreting User Feedback

1. Analyzing qualitative and quantitative data from user tests
2. Identifying usability issues and patterns in user behavior
3. Using heatmaps, session recordings, and feedback forms to gather insights

Module 6: Usability Metrics and Tools

1. Measuring usability: Success rates, task completion, time on task, etc.
2. Tools for collecting user feedback: UsabilityHub, Lookback, Maze, etc.
3. Key performance indicators (KPIs) for tracking UX improvement

Module 7: Iterative Design and Testing

1. Implementing changes based on user feedback
2. Conducting usability testing in agile and iterative design environments
3. Continuous improvement: The role of ongoing user testing

Module 8: Accessibility and Inclusivity in User Testing

1. Conducting tests with users of different abilities
2. Ensuring designs are accessible: WCAG guidelines and usability testing
3. Gathering feedback from diverse user groups

Module 9: Usability Reporting and Presenting Results

1. Writing clear and actionable usability reports
2. Presenting usability findings to stakeholders and design teams
3. Prioritizing usability fixes based on user feedback

Module 10: Case Studies and Real-World Applications

1. Analyzing successful user testing case studies
2. Best practices for improving UX based on user feedback
3. Final project: Conducting a full usability test and presenting findings