Description

Introduction
Salesforce Marketing Cloud (SFMC) is a leading digital marketing platform that enables developers to create personalized, data-driven marketing campaigns across email, mobile, social, and web channels. This training focuses on the developer perspective, covering backend setup, automation, data management, and integration.

Learner Prerequisites

• Basic understanding of Salesforce CRM concepts
• Familiarity with HTML, CSS, and JavaScript
• Knowledge of SQL and APIs
• Understanding of marketing automation concepts

Table of Contents:

1. Salesforce Marketing Cloud Overview
1.1 Introduction to Salesforce Marketing Cloud
1.2 SFMC Architecture and Components
1.3 Roles and Permissions for Developers

2. Data Management
2.1 Data Extensions and Lists
2.2 Contact Builder and Attribute Groups
2.3 Data Relationships and Segmentation
2.4 Importing and Exporting Data

3. Email Studio Development
3.1 Email Templates and Dynamic Content
3.2 AMPscript Basics and Advanced Use
3.3 Personalization and Conditional Content
3.4 Testing and Deliverability

4. Automation Studio
4.1 Overview of Automation Studio
4.2 Creating and Scheduling Automations
4.3 Activities: Import, SQL Query, Data Extract
4.4 Best Practices for Automation

5. Journey Builder Development
5.1 Introduction to Journey Builder
5.2 Creating Multi-Channel Journeys
5.3 Entry Sources and Decision Splits
5.4 Custom Activities with APIs

6. Server-Side JavaScript & AMPscript
6.1 SSJS Fundamentals in SFMC
6.2 Combining SSJS with AMPscript
6.3 Script Activities for Automation

7. API & Integrations
7.1 Marketing Cloud REST API Overview
7.2 Marketing Cloud SOAP API Overview
7.3 Integrating External Systems
7.4 Use Cases: Data Updates, Triggered Sends

8. CloudPages & Landing Pages
8.1 Creating and Publishing CloudPages
8.2 Personalization with AMPscript
8.3 Microsites and Forms

9. Tracking, Reporting & Debugging
9.1 Email and Journey Analytics
9.2 Data Views and Querying Reports
9.3 Debugging Scripts and Automation

10. Best Practices & Security
10.1 Security Guidelines for Developers
10.2 Code Optimization and Maintainability
10.3 Testing, Version Control, and Deployment

Conclusion
By completing this training, learners will gain end-to-end knowledge of Salesforce Marketing Cloud development, including data handling, automation, API integration, and campaign personalization, enabling them to design and implement scalable marketing solutions effectively.