Description

Explore the power of cloud-based marketing automation through Salesforce Marketing Cloud (SFMC) in this comprehensive course.

Delve into the intricacies of SFMC and learn how to leverage its robust features to drive targeted marketing campaigns, streamline customer engagement, and optimize marketing efforts across multiple channels. From building customer journeys and automating email campaigns to analyzing campaign performance and implementing personalized experiences, this course equips you with the skills and knowledge needed to harness the full potential of SFMC for your marketing initiatives.

Whether you’re a marketer looking to enhance your digital marketing skills or a business professional aiming to maximize marketing efficiency, this course offers practical insights and hands-on experience to elevate your marketing strategies in the digital age.

TABLE OF CONTENT

1 . Introduction to Salesforce Marketing Cloud

Overview of SFMC
Key features and capabilities

2 . Email Studio

Creating and managing email campaigns
Designing email content
Personalization and dynamic content
A/B testing

3 . Automation Studio

Setting up marketing automation
Journey Builder in Cloud-Based Marketing
Automation workflows
Triggers and actions

4 . Data Management 

Importing and exporting data
Data extensions
Segmentation and targeting
Data cleansing and maintenance

5 . Mobile Studio

SMS marketing
Push notifications
In-app messaging in Cloud-Based Marketing

6 . Social Studio

Social media marketing strategies
Social listening and monitoring
Publishing and engagement

7 . Advertising Studio

Audience creation and targeting
Ad creation and management
Social advertising integration

8 . Analytics and Reporting

Tracking and measuring campaign performance
Reporting tools and dashboards in Cloud-Based Marketing
Optimization based on analytics

9 . Integration with other Salesforce Clouds

Integration with Sales Cloud
Integration with Service Cloud
Cross-cloud data synchronization

Please Visit Salesforce Official Site: || Locus Academy ha s more than a decade experience in delivering the training/staffing on Cloud-Based Marketing Automation in Salesforce (SFMC) for corporates across the globe. The participants for the training/staffing on Cloud-Based Marketing Automation in Salesforce (SFMC) are extremely satisfied and are able to implement the learnings in their on going projects.

Other useful references

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