Description

Introduction:

Salesforce Commerce Cloud is a leading cloud-based e-commerce platform that helps businesses create seamless, scalable, and personalized online shopping experiences. With its powerful features, including intuitive store-building tools, integrated marketing capabilities, and advanced analytics, Salesforce Commerce Cloud is designed to streamline the e-commerce development process. This training will walk you through the steps to effectively build, manage, and optimize your e-commerce website using Salesforce Commerce Cloud, ensuring you create a dynamic online store that enhances customer satisfaction and drives sales.

Prerequisites:

• Basic understanding of e-commerce concepts and workflows.
• Familiarity with web technologies such as HTML, CSS, and JavaScript.
• Access to Salesforce Commerce Cloud (optional, for hands-on practice).
• Familiarity with content management systems (CMS) and website building tools is a plus.

Table of Contents:

1. Introduction to Salesforce Commerce Cloud
1.1 Overview of Salesforce Commerce Cloud
1.2 Key Features of the Platform
1.3 Benefits of Using Salesforce Commerce Cloud for E-Commerce Websites

2. Getting Started with Storefront Design
2.1 Setting Up Your Salesforce Commerce Cloud Account
2.2 Navigating the Commerce Cloud Admin Interface
2.3 Creating Your First Storefront

3. Customizing Your Store’s Look and Feel
3.1 Working with Templates and Themes
3.2 Customizing Layouts and UI Elements
3.3 Implementing Responsive Design for Mobile

4. Product Management and Catalog Setup
4.1 Adding Products to Your Catalog
4.2 Setting Product Attributes and Variants
4.3 Organizing and Managing Product Categories

5. Managing Customer Accounts and Personalization
5.1 Creating and Managing Customer Profiles
5.2 Implementing Personalization Features
5.3 Creating Customer Segments for Targeted Marketing

6. Shopping Cart, Checkout, and Payment Integration
6.1 Building a Functional Shopping Cart
6.2 Configuring Checkout Processes
6.3 Integrating Payment Gateways and Methods

7. Marketing and Promotions Integration
7.1 Setting Up Discounts and Promotions
7.2 Creating and Managing Campaigns
7.3 Integrating Salesforce Marketing Cloud

8. Order Management and Fulfillment
8.1 Configuring Order Workflows
8.2 Managing Inventory and Shipping
8.3 Processing and Tracking Orders

9. Analytics and Reporting for Optimization
9.1 Leveraging Built-in Reporting Tools
9.2 Setting Up Custom Dashboards
9.3 Analyzing Data to Optimize Your Store

10. Security and Compliance
10.1 Ensuring Secure Transactions and Data Privacy
10.2 Managing User Permissions and Roles
10.3 Staying Compliant with Legal and Regulatory Requirements

11. Ongoing Maintenance and Updates
11.1 Regular Maintenance Tasks for Your Website
11.2 Implementing Updates and Patches
11.3 Monitoring and Troubleshooting Store Performance

Building an e-commerce website with Salesforce Commerce Cloud enables businesses to create an engaging, efficient, and secure online shopping environment. Through this training, you will have gained the necessary knowledge to design and develop a fully functional e-commerce site, from storefront creation to product management, order fulfillment, and customer engagement. By utilizing Salesforce’s robust set of tools for customization, marketing, and analytics, you can ensure that your e-commerce platform is optimized to meet customer expectations, increase conversions, and drive long-term business success.