In the fast-paced digital era, real-time customer insights are critical for personalized engagement and competitive advantage. Adobe Real-Time Customer Data Platform (RTCDP) enables businesses to unify data from various sources, build comprehensive customer profiles, and activate these insights across marketing channels in real time. This course introduces the core functionalities of Adobe RTCDP, covering data ingestion, profile unification, segmentation, and activation for personalized experiences. Participants will gain practical knowledge to leverage RTCDP for creating impactful, data-driven customer interactions.

Prerequisites

• Basic understanding of customer data management.
• Familiarity with data-driven marketing concepts.
• Experience with marketing platforms or CRMs is beneficial but not required.

Table of Contents

1. Introduction to Adobe RTCDP
1.1. Understanding Real-Time Customer Data Platforms
1.2. Key features and benefits of Adobe RTCDP
1.3. The role of RTCDP in customer experience management

2. Setting Up RTCDP
2.1. Navigating the RTCDP interface
2.2. Data ingestion and source integration essentials
2.3. Configuring identity resolution

3. Building Unified Customer Profiles
3.1. Unifying data from multiple sources
3.2. Managing profile attributes and datasets
3.3. Resolving data conflicts for accuracy

4. Audience Segmentation
4.1. Creating real-time audience segments(Ref: Adobe Target: Personalization and A/B Testing for Optimized Experiences)
4.2. Using AI-driven segmentation for advanced targeting
4.3. Applying segmentation to marketing campaigns

5. Data Activation and Orchestration
5.1. Activating profiles across marketing channels
5.2. Automating data-driven campaigns
5.3. Using RTCDP for real-time personalization

6. Analytics and Reporting
6.1. Measuring the impact of RTCDP campaigns
6.2. Generating insights with Adobe Analytics integration
6.3. Optimizing performance based on data insights

7. Advanced Features and Integrations
7.1. Integration with Adobe Experience Cloud tools
7.2. Enhancing RTCDP with third-party platforms
7.3. Exploring use cases across industries

8. Best Practices for RTCDP Implementation
8.1. Ensuring data privacy and compliance
8.2. Strategies for scaling real-time data operations
8.3. Building a roadmap for RTCDP adoption

Conclusion

Adobe RTCDP is a powerful solution for businesses aiming to unify and activate customer data in real time, driving meaningful and personalized interactions. This course equips participants with the skills to configure and utilize RTCDP effectively, unlocking its potential for enhancing customer experiences. By mastering the essentials, businesses can stay ahead in delivering data-driven marketing excellence.

Reference