Description

Introduction
This training provides a comprehensive understanding of how Adobe Experience Manager (AEM) integrates with Adobe Analytics to deliver personalized, data-driven digital experiences. Participants will learn how to track user behavior, capture insights, optimize content performance, and build intelligent experiences using reports, dashboards and data-driven components.

Prerequisites
Basic understanding of web content management systems
Familiarity with AEM authoring or development basics
General knowledge of digital analytics concepts is helpful but not mandatory

Table of Contents
1. AEM + Adobe Analytics Overview
 1.1 Introduction to Adobe Experience Cloud
 1.2 Capabilities of Adobe Analytics
 1.3 Key benefits of integrating AEM with Analytics
 1.4 Experience data flow: From page view to insights
2. Integration Setup and Configuration
 2.1 Configuring Adobe IMS and Experience Cloud integration
 2.2 Setting up Adobe Launch with AEM
 2.3 Implementing Analytics Cloud Configurations in AEM
 2.4 Validating integration using browser tools
3. Tracking & Data Collection in AEM
 3.1 Understanding page views, events and eVars
 3.2 Capturing custom interactions in AEM components
 3.3 Using Data Layer with AEM for accurate tracking
 3.4 Troubleshooting data capture issues
4. Working with Adobe Analytics in AEM
 4.1 Using Analytics reports inside AEM
 4.2 Building AEM reports dashboards
 4.3 Tracking content performance within AEM Sites
 4.4 Using Activity Map to visualize user behavior
5. Data-Driven Content Optimization
 5.1 Using analytics insights for content decisions
 5.2 Personalization concepts with Adobe Target & Analytics
 5.3 A/B testing using Analytics and Target integration
 5.4 Optimizing site performance using behavioral data
6. Building Intelligent Experiences
 6.1 Automated personalization with data-driven targeting
 6.2 Building adaptive content using user insights
 6.3 Leveraging segments and audiences from Analytics in AEM
 6.4 Delivering omnichannel intelligence using AEM Headless + Analytics
7. Advanced Topics
 7.1 Multi-site analytics setup for global brands
 7.2 Cross-device tracking and identity stitching
 7.3 Integrating third-party data sources with Analytics
 7.4 Data governance, security & privacy compliance
8. Best Practices & Real-World Implementation
 8.1 Designing data collection strategies
 8.2 Avoiding common tracking pitfalls
 8.3 Performance considerations for Analytics-enabled pages
 8.4 Enterprise-scale implementation patterns

This course equips participants with the combined power of AEM and Adobe Analytics to create highly personalized, measurable and optimized digital experiences. By the end, learners can integrate analytics seamlessly into AEM workflows and use insights to drive smarter content strategies.