Description

Introduction
Google Analytics provides powerful tools to measure and analyze the performance and engagement of mobile applications. This course explores the setup, metrics, and strategies needed to gain actionable insights into app user behavior, retention, and overall performance.

Prerequisites

• Basic understanding of mobile app development and deployment
• Familiarity with Google Analytics basics
• Access to a mobile app project with Google Analytics integrated

Table of Contents

1. Overview of Google Analytics for Mobile Apps
1.1 Introduction to Mobile App Analytics
1.2 Key Differences Between Mobile and Web Analytics
1.3 Importance of Measuring App Engagement

2. Setting Up Google Analytics for Mobile Apps
2.1 Integrating Google Analytics SDK for iOS and Android
2.2 Configuring Firebase for Enhanced App Analytics
2.3 Linking Firebase to Google Analytics

3. Understanding Key Metrics for Mobile Apps
3.1 Active Users and Retention Rates
3.2 Session Duration and Screen Views
3.3 Event Tracking for User Interactions

4. Monitoring App Performance
4.1 Identifying App Crashes and Issues
4.2 Tracking App Load Times and Responsiveness
4.3 Analyzing User Journey Through Screens

5. Measuring User Engagement
5.1 Defining and Tracking Custom Events
5.2 Understanding App Stickiness and Loyalty Metrics
5.3 Analyzing In-App Purchases and Revenue Metrics

6. User Acquisition and Retention
6.1 Tracking App Installations and Sources
6.2 Measuring User Retention Over Time
6.3 Analyzing Churn Rates and Re-Engagement Campaigns

7. Deep Dive into User Behavior
7.1 Cohort Analysis for Mobile Users
7.2 Tracking Funnels for Conversion Optimization
7.3 Identifying Drop-Off Points in App Usage

8. Campaign Performance for Mobile Apps
8.1 Using UTM Parameters to Track App Campaigns
8.2 Monitoring Ad Campaign Effectiveness in Mobile Apps
8.3 Adjusting Marketing Strategies Based on Analytics

9. App Engagement Across Platforms
9.1 Analyzing Cross-Platform User Behavior
9.2 Syncing Web and App Analytics Data
9.3 Leveraging Insights for Omnichannel Strategies

10. Advanced Techniques for Mobile App Analytics
10.1 Setting Up Custom Dimensions and Metrics
10.2 Using Predictive Analytics for Retention Insights
10.3 Leveraging Firebase Predictions for Targeted Engagement

11. Best Practices for Mobile App Analytics
11.1 Ensuring Data Accuracy and Integrity
11.2 Balancing Privacy Compliance and Data Collection
11.3 Aligning Analytics Goals with Business Objectives

Conclusion
Google Analytics for Mobile Apps enables businesses to measure engagement, track performance, and refine their mobile strategies effectively. By mastering these tools and insights, participants can optimize user experiences, improve app performance, and drive meaningful growth for their mobile applications.