Description

Introduction
Google Analytics 4 (GA4) represents a significant shift from Universal Analytics, introducing new features and methodologies for tracking and analyzing user interactions across websites and apps. Whether you are new to GA4 or transitioning from Universal Analytics, this course will guide you through the essential components and functionalities of GA4, helping you get the most out of this powerful platform. You will learn how to set up GA4, track key metrics, and customize reports to better understand your audience’s behavior, ensuring your analytics are aligned with business goals in today’s multi-device, multi-platform world.

Prerequisites

• Basic understanding of web analytics concepts
• Familiarity with Google Analytics (Universal Analytics) is beneficial but not required
• Access to a Google Analytics 4 account for hands-on practice
• A general understanding of digital marketing and user behavior

Table of Contents

1. Introduction to Google Analytics 4 (GA4)
1.1 What is Google Analytics 4?
1.2 Key Differences Between Universal Analytics and GA4
1.3 Benefits of GA4 for Modern Analytics
1.4 Navigating the GA4 Interface

2. Setting Up Google Analytics 4
2.1 Creating a GA4 Property
2.2 GA4 Setup Assistant: Step-by-Step Configuration
2.3 Installing GA4 Tracking Code on Your Website or App
2.4 Linking Google Tag Manager with GA4 for Efficient Tracking

3. Understanding GA4 Data Collection and User Tracking
3.1 Data Streams: Web, App, and Combined Data
3.2 Events and Parameters: Tracking User Interactions
3.3 User ID and Cross-Device Tracking in GA4
3.4 Setting Up Custom Events for Detailed User Insights

4. Key Metrics and Dimensions in GA4
4.1 Overview of Key Metrics: Users, Engagement, Conversions
4.2 Dimensions vs. Metrics in GA4 Reporting
4.3 Understanding User-Centric Metrics: Active Users and Lifetime Value
4.4 Configuring and Customizing Dimensions and Metrics

5. Creating and Customizing Reports in GA4
5.1 Default Reports vs. Custom Reports
5.2 Using the Exploration Tool for In-Depth Data Analysis
5.3 Building Custom Dashboards for Your Business Needs
5.4 Applying Filters and Comparisons to Extract Insights

6. Enhanced Ecommerce Tracking in GA4
6.1 Setting Up Enhanced Ecommerce in GA4
6.2 Tracking Ecommerce Events: Product Views, Add to Cart, and Purchases
6.3 Analyzing Ecommerce Metrics: Revenue, Transactions, and Conversions
6.4 Using GA4’s Ecommerce Reporting Features for Business Insights

7. Conversions and Goals in GA4
7.1 Setting Up Conversions in GA4
7.2 Customizing Goals for Specific Business Objectives
7.3 Tracking Micro and Macro Conversions
7.4 Using Events for Goal Tracking and Reporting

8. Audience and User Segmentation in GA4
8.1 Creating and Using Audiences for Targeted Reporting
8.2 Dynamic Audiences and Segmentation Based on User Behavior
8.3 Analyzing Segmented Data to Drive Marketing Decisions
8.4 Using Predictive Metrics for Audience Insights

9. Integrating GA4 with Other Google Products
9.1 Linking Google Ads and GA4 for Enhanced Campaign Tracking
9.2 Integrating GA4 with Google Search Console
9.3 Using GA4 with Google BigQuery for Advanced Analysis
9.4 Connecting GA4 with Google Data Studio for Custom Reporting

10. GA4 Privacy Features and Compliance
10.1 GA4 and Data Privacy: Adapting to GDPR and CCPA
10.2 Managing Data Retention Settings in GA4
10.3 Setting Up User Data Deletion Requests
10.4 Understanding GA4’s Anonymized Data Collection

11. Advanced GA4 Features and Capabilities
11.1 Predictive Metrics and Insights in GA4
11.2 Exploring Machine Learning Features for Automated Insights
11.3 Cross-Platform Analytics with GA4
11.4 Future-Proofing Analytics with GA4’s Event-Based Model

12. Troubleshooting and Optimizing GA4 Setup
12.1 Common GA4 Setup Issues and How to Resolve Them
12.2 Debugging and Testing Events in GA4
12.3 Using the DebugView for Real-Time Troubleshooting
12.4 Optimizing Your GA4 Configuration for Accurate Data Collection

13. Best Practices for Using Google Analytics 4
13.1 Maintaining Data Integrity and Accuracy in GA4
13.2 Leveraging GA4’s Flexible Reporting for Different Teams
13.3 Regular Audits and Updates for Your GA4 Setup
13.4 Preparing for the Transition from Universal Analytics to GA4

Conclusion
Mastering Google Analytics 4 is essential for understanding the behaviors of users across websites and mobile apps in today’s multi-platform environment. By learning the core features of GA4 and customizing reports and tracking, you can gain powerful insights that drive your business decisions. This course has provided the necessary tools to not only set up GA4 but also to take full advantage of its advanced features such as event tracking, predictive analytics, and audience segmentation. As the future of analytics increasingly shifts toward GA4, mastering its features will position you to stay ahead of the curve in optimizing your digital strategies.