Adobe Analytics Developer Professional

Duration: Hours

Training Mode: Online

Description

Introduction

Adobe Analytics Developer Professional certification is intended for developers who are responsible for implementing and customizing Adobe Analytics in web and mobile environments. The course covers advanced concepts related to data collection, tagging, report suite configuration, and integration with other systems. It helps developers understand how to work with Adobe Analytics APIs, JavaScript code, and integrations to deliver precise and actionable data insights.

Prerequisites

  • Familiarity with Adobe Analytics platform and its basic features.
  • Experience with web technologies such as JavaScript, HTML, and CSS.
  • Basic knowledge of web analytics, tracking codes, and data layers.
  • Understanding of Adobe Experience Cloud and its associated tools.
  • Familiarity with Adobe Launch and other tag management systems.

Table of Contents

1. Adobe Analytics Overview for Developers

1.1 Key features of Adobe Analytics
1.2 Developer responsibilities and tasks
1.3 Overview of Adobe Experience Cloud

2. Implementing Adobe Analytics in Web and Mobile

2.1 Adobe Analytics tagging setup
2.2 Integrating JavaScript tracking with web pages
2.3 Mobile app tracking with Adobe Analytics(Ref: Adobe Analytics Business Practitioner Expert)
2.4 Setting up custom tracking for mobile SDKs

3. Adobe Analytics API and Integration

3.1 Introduction to Adobe Analytics API
3.2 Authenticating API requests
3.3 Data extraction and automation with APIs
3.4 Integrating Adobe Analytics with third-party systems

4. Data Collection and Configuration

4.1 Implementing and managing data layers
4.2 Configuring and customizing report suites
4.3 Using eVars, props, and events for tracking
4.4 Implementing cross-domain tracking

5. Advanced JavaScript Techniques for Adobe Analytics

5.1 Custom JavaScript coding for data collection
5.2 Error handling and debugging techniques
5.3 Using libraries and tools for improved tracking
5.4 Implementing dynamic variable values

6. Adobe Launch and Tag Management

6.1 Overview of Adobe Launch and its role in analytics
6.2 Creating and deploying rules in Adobe Launch
6.3 Working with extensions for enhanced tracking
6.4 Managing tags and ensuring proper firing sequences

7. Advanced Reporting and Data Visualization

7.1 Customizing Adobe Analytics reports
7.2 Data visualization techniques for developers
7.3 Integrating Adobe Analytics data with other BI tools
7.4 Creating data pipelines for real-time reporting

8. Best Practices for Adobe Analytics Implementation

8.1 Maintaining and scaling large implementations
8.2 Ensuring data quality and accuracy
8.3 Privacy considerations and compliance (GDPR, CCPA)
8.4 Optimizing website and mobile app performance

Conclusion

The Adobe Analytics Developer Professional course prepares participants to implement, customize, and optimize Adobe Analytics for advanced reporting and insights. With skills in data collection, API integration, and tagging management, participants will be able to ensure accurate tracking and maximize the potential of Adobe Analytics in web and mobile environments.

Reference

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