Description

Introduction

Adobe Analytics Business Practitioner Expert training equips professionals with advanced knowledge and practical skills to maximize the potential of Adobe Analytics. This course is designed for individuals who wish to become proficient in using the platform’s advanced features to analyze data, generate actionable insights, and drive business strategies. The program focuses on implementation best practices, report creation, and insight delivery to make data-driven decisions.

Prerequisites

Participants should ideally have:

• Basic understanding of Adobe Analytics and its interface.
• Experience with digital marketing or web analytics.
• Familiarity with metrics, dimensions, and data segmentation.

Table of Contents

• 1.Introduction to Adobe Analytics
  1.1 Overview of Adobe Experience Cloud
  1.2 Core Components of Adobe Analytics
  1.3 Understanding the Analytics Workflow
• 2.Platform Navigation and Management
  2.1 Navigating the Adobe Analytics Interface
  2.2 Managing User Roles and Permissions
  2.3 Setting Up Workspaces and Reports
• 3.Data Collection Essentials
  3.1 Introduction to Data Layers and Tags
  3.2 Understanding Dimensions, Metrics, and Events
  3.3 Implementing Tracking Code
• 4.Report and Workspace Customization
  4.1 Creating and Customizing Reports
  4.2 Using Visualization Tools in Analysis Workspace
  4.3 Advanced Segmentation and Filtering Techniques
• 5.Analysis and Insights Generation
  5.1 Building Segments for Targeted Analysis
  5.2 Analyzing Trends and Customer Journeys
  5.3 Leveraging Attribution Models for Marketing Insights
• 6.Advanced Analytics Techniques
  6.1 Using Calculated Metrics and Derived Metrics
  6.2 Cohort Analysis and Customer Retention Insights
  6.3 Forecasting and Predictive Analysis
• 7.Integration with Adobe Ecosystem
  7.1 Connecting Adobe Analytics with Adobe Target
  7.2 Integrating Adobe Campaign for Marketing Optimization
  7.3 Data Sharing with Adobe Experience Platform
• 8.Real-Time Reporting and Alerts
  8.1 Setting Up Alerts for Critical Metrics
  8.2 Monitoring Real-Time Data for Immediate Actions
  8.3 Scheduling and Automating Report Distribution
• 9.Optimization and Best Practices
  9.1 Strategies for Data-Driven Decision-Making
  9.2 Troubleshooting Common Issues
  9.3 Ensuring Data Accuracy and Consistency
• 10.Hands-On Exercises and Case Studies
  10.1 Simulated Scenarios for Practice
  10.2 Analyzing Real-World Case Studies
  10.3 Group Activities for Collaborative Learning
• 11.Exam Preparation for Certification
  11.1 Review of Exam Objectives
  11.2 Sample Questions and Mock Tests
  11.3 Strategies for Successful Certification
• 12.Future Trends in Analytics
  12.1 AI and Machine Learning in Web Analytics
  12.2 Role of Privacy Regulations in Analytics
  12.3 Preparing for Emerging Technologies

Conclusion

The Adobe Analytics Business Practitioner Expert course empowers professionals to leverage data as a strategic asset. By mastering advanced tools and techniques, participants can uncover actionable insights, optimize customer journeys, and drive impactful decisions for their organization. This training prepares individuals not only to excel in using Adobe Analytics but also to contribute significantly to business success.

Reference