Introduction

Adobe Analytics is a powerful digital analytics platform that helps businesses understand customer interactions and optimize digital experiences. The Adobe Analytics Business Practitioner Expert certification is designed for professionals who leverage Adobe Analytics to derive insights, create reports, and drive data-driven decision-making. This training covers advanced implementation, segmentation, data visualization, and best practices to enhance business strategies.

Prerequisites

• Basic understanding of digital analytics concepts.
• Familiarity with Adobe Analytics interface and reporting tools.
• Experience in creating dashboards, reports, and segments in Adobe Analytics.
• Knowledge of web analytics metrics such as page views, bounce rate, and conversion tracking.

Table of Contents

1. Introduction to Adobe Analytics

1.1 Overview of Adobe Analytics and its capabilities
1.2 Key features and benefits for businesses
1.3 Navigating the Adobe Analytics interface(Ref: Adobe Analytics Developer Professional)

2. Data Collection and Implementation

2.1 Understanding data layers and tagging
2.2 Implementing Adobe Analytics tracking codes
2.3 Configuring report suites and variables

3. Metrics, Dimensions, and Segmentation

3.1 Key performance indicators (KPIs) and metrics
3.2 Dimensions and classifications
3.3 Creating and managing segments

4. Reporting and Visualization

4.1 Creating dashboards and custom reports
4.2 Data visualization best practices
4.3 Scheduling and sharing reports

5. Advanced Analysis and Insights

5.1 Attribution modeling and multi-channel funnels
5.2 Cohort analysis and customer journey mapping
5.3 Predictive analytics and AI-driven insights

6. Integration with Other Adobe Solutions

6.1 Adobe Experience Cloud integration
6.2 Linking Adobe Analytics with Adobe Target and Campaign
6.3 API access and automation

7. Best Practices and Optimization

7.1 Data governance and quality assurance
7.2 Privacy, compliance, and GDPR considerations
7.3 Continuous improvement and strategy development

Conclusion

This course equips professionals with the knowledge and skills to maximize Adobe Analytics for business intelligence and strategic decision-making. By mastering data collection, reporting, and advanced analytics, participants will be prepared to drive data-driven optimizations and enhance customer experiences.

Reference