Description

Introduction

The Product & Service Definition training equips participants with an in-depth understanding of how financial and non-financial institutions define, configure, and manage their offerings in a digital ecosystem. The course covers how brands, products, features, policies, rules, and system capabilities interact to deliver customer-centric solutions efficiently and consistently.

Prerequisites

Participants should have:

• A foundational knowledge of banking or financial products

• Basic understanding of product lifecycle and service delivery

• Familiarity with enterprise systems and digital catalogs (optional)

• Exposure to business rules or system configuration tools (preferred)

Table of Contents

1. Introduction to Product & Service Definition
    1.1 Role of Product & Service Management in Financial Services
    1.2 Product Lifecycle Overview
    1.3 Key Stakeholders and System Dependencies

2. Product Configurator
    2.1 What is a Product Configurator?
    2.2 Dynamic Configuration and Templates
    2.3 Benefits and Use Cases

3. Brands
    3.1 Defining and Managing Brands
    3.2 Brand Hierarchies and Associations
    3.3 Brand Strategy and Product Alignment

4. Products
    4.1 Core Product Structures
    4.2 Product Variants and Categories
    4.3 Linking Products to Services

5. Features
    5.1 Modular Design of Product Features
    5.2 Feature Combinations and Options
    5.3 Feature Activation and Configuration

6. Bundles
    6.1 Understanding Product Bundling
    6.2 Cross-Sell and Upsell Strategies
    6.3 Configuring Bundled Offerings

7. Policies
    7.1 Definition of Business Policies
    7.2 Policy Types: Pricing, Risk, Eligibility
    7.3 Policy Enforcement and Governance

8. Rules
    8.1 Business Rules vs. System Rules
    8.2 Rule Engines and Conditional Logic
    8.3 Rule Maintenance and Audits

9. System Lists
    9.1 Master and Reference Data Lists
    9.2 List Dependencies and Linkages
    9.3 Updates, Validations, and Versioning

10. Capabilities
     10.1 Definition of Product Capabilities
     10.2 Configuring Channel/Service Capabilities
     10.3 Capability Mapping and Enablement

11. Product Directory
     11.1 Purpose of the Product Directory
     11.2 Navigating and Searching Product Records
     11.3 Integrating with Other Systems

12. Conclusion and Wrap-Up
     12.1 Summary of Key Concepts
     12.2 Best Practices in Product & Service Management
     12.3 Final Q&A and Application Scenarios

Product & service definition is at the heart of how organizations package value to customers. A robust configuration process supported by clear rules, policies, and system alignment enables faster innovation, reduced risk, and improved customer satisfaction.

With the knowledge gained in this training, participants will be equipped to manage and evolve complex product ecosystems effectively and efficiently.