Description

Introduction

AI is reshaping modern marketing, enabling brands to engage with audiences in real time, personalize at scale, and automate customer journeys. This course explores how AI-driven technologies like chatbots, predictive analytics, and recommendation engines are transforming the marketing landscape.

Prerequisites

• Basic knowledge of digital marketing concepts

• No prior AI or programming experience required

• Ideal for marketers, content creators, digital strategists, and brand managers

Table of Contents

1. The AI Revolution in Marketing
1.1 The Shift from Traditional to Intelligent Marketing
1.2 Benefits of AI for Modern Marketers
1.3 Overview of Key AI Tools in Marketing

2. Understanding Chatbots in Marketing
2.1 Chatbot Types and Capabilities
2.2 Chatbots as Lead Generators
2.3 Automating Customer Engagement
2.4 Use Cases Across Campaigns

3. Personalization and Customer Segmentation
3.1 Using AI for Behavioral Targeting
3.2 Hyper-Personalized Campaigns
3.3 Dynamic Content Generation
3.4 Recommendation Engines in Action

4. Predictive Marketing with AI
4.1 Forecasting Trends and Customer Behavior
4.2 Predictive Lead Scoring
4.3 AI in Campaign Optimization
4.4 Automation of A/B Testing

5. Conversational Commerce and Sales Funnels
5.1 Chatbots as Sales Agents
5.2 Conversational Product Discovery
5.3 Integrating Chatbots into E-Commerce Platforms
5.4 Retargeting and Cart Recovery Automation

6. Content Creation Powered by AI
6.1 Generating Copy and Visuals
6.2 AI for Social Media Marketing
6.3 SEO Optimization with AI Tools
6.4 Ethical Considerations in AI Content

7. Data-Driven Decision Making
7.1 Collecting and Analyzing Customer Data
7.2 Real-Time Insights and Dashboards
7.3 Customer Journey Mapping with AI
7.4 Attribution Modeling with Machine Learning

8. Multichannel AI Marketing
8.1 Email, SMS, Web, and Social AI Integration
8.2 Chatbots on WhatsApp, Instagram, and Messenger
8.3 Voice Assistants in Marketing (Alexa, Google)
8.4 Unified Customer View Across Channels

9. Challenges and Ethics in AI Marketing
9.1 Transparency and Trust
9.2 Data Privacy and Compliance (GDPR/CCPA)
9.3 Avoiding Bias and Stereotyping
9.4 Balancing Automation and Human Touch

10. Future Trends in AI Marketing
10.1 Generative AI in Campaigns
10.2 Visual and Voice AI Interfaces
10.3 Emotional AI and Sentiment Marketing
10.4 Autonomous Campaign Execution

AI is not replacing marketers — it’s empowering them. With the right tools and strategy, marketers can unlock new levels of personalization, efficiency, and insight. This course equips you to navigate the AI-driven marketing era and stay ahead of the competition by combining creativity with machine intelligence.