Microsoft Social Profiles are the profiles on social networks that you authenticate by using Microsoft Social Engagement. These profiles represents your business or organization on social media. You can use them to interact with posts on your behalf from within the application.

Types of Management

Social Engagement lets you publish or react to your posts with Microsoft social profiles for a subset of the sources that are available when setting up searches.

Currently, you can add the following social profiles:

• Facebook Acquisition: A FB user account to use within Social Engagement. This social profile is used to allow data acquisition from Facebook and it’s needed to acquire data for Facebook pages.
• Facebook Page: Interact with posts on Facebook with a Facebook profile page. To include this type of profile, you need to have admin permissions to create posts as the page, or to send messages as the page. Get in touch with the admin of the Facebook Page to adjust settings of social profiles.
• Twitter Profile: Publish and interact with posts on Twitter. Generally, you can allow data acquisition for direct messages sent to profile that’ll allows other users to create search rules that gather these direct messages.
• Instagram Account: Interact with posts on Instagram. Minimum one active social profile for Instagram is required to gather data from Instagram feeds.
• LinkedIn Profile: Publish and Share posts on LinkedIn with a LinkedIn member profile.
• YouTube Profile: Publish and Interact with posts on YouTube with a YouTube user profile.

With a Manager or Responder user role, you can share, add, and delete social profiles you own.

Ownership Status

Settings > Social Profiles lists the different types of ownership for a social profile and lets you to check the health state of your access tokens and social profiles.

• Owned profiles: Social profiles that you added to Social Engagement. These can be your personal profiles or profiles that you set up and manage for your organization. Social profiles can have multiple owners.
• Shared profiles: Social profiles that are owned by other Social Engagement users, but only shared with you. You can post on social media by using these type of profiles, but you won’t be able to manage them unless you successfully  claim ownership of them.
• Profiles without owners: Social profiles that were added to Social Engagement but currently don’t have owners. You cannot utilize these profiles for posting on social media. Minimum one Social Engagement user needs to claim ownership of these profiles for them to be available.

Addition

Adding social profiles in Social Engagement is an very important step if you want to react to a post from within the application.

Add a Social Profile to Social Engagement

Before you can work with a social profile or use its access token for data acquisition then the owner of a social profile needs to add it to Social Engagement.

• Go to Settings > Social Profiles.
• Select Add profile .
• Select the type of social profile you want to add in the list,.
• Sign in with your credentials and authorize Social Engagement in the authentication dialog box.

Sharing with other Users

Let other users of your organization post on behalf of a social profile that you own, you can share with them. After you share a social profile then other users can select the social profile when interacting with a post.

Share a Social Profile

• Go to Settings > Social Profiles.
• Select the social profile that you want to share and profile details pane opens in the list of Owned Profiles.
• Under Sharing or Owners, select Add in the profile details pane.
• Start typing the name of the group or user you want to share the profile with, and then select it from the list.
• Click the Add button to confirm your selection.
• Select the Save symbol at the bottom of the profile pane to apply changes.

Stop Sharing a Social Profile

• Go to Settings > Social Profiles.
• Select the social profile that you want to stop sharing in the list of Owned Profiles.
• Under Sharing or Owners, select the Remove symbol for each user or group you want to stop sharing with In the profile details pane.
• Select the Save symbol at the bottom of the profile pane to apply changes.

Deletion

You can delete a social profile by your own. You can also delete a social profile that has more owners.

• Go to Settings > Social Profiles.
• Select the social profile that you want to delete in the list of Owned Profiles.
• Select the Delete symbol in the profile details pane.
• Click Confirm to delete the profile.

Claim Ownership

If you know the credentials of a social profile then you can claim ownership for it. It’s handy, for instance, when the original owner of a shared profile is removed from the business or organization and someone will take ownership of it.

• Go to Settings > Social Profiles.
• Select the social profile that you want to claim ownership in the Shared Profiles or Profiles without owners list.
• Select the Reauthenticate your token symbol in the profile details pane.
• Enter the required credentials in the dialog box to claim ownership, .

Acquisition Token Status

• Profiles for acquisition: Twitter, Facebook, and Instagram require at least one valid access token to acquire data.
• Profiles for private messages acquisition: You can get private messages from your Twitter accounts and Facebook pages if you have at least one valid access token.

We at Locus IT provide Microsoft Social Engagement support by building relationships with customers through social media and engage customers across Facebook, Twitter, and other networks using your corporate social profiles and empower cross-team collaboration and be responsive to actionable posts with customizable alerts, social feeds, and when service issues and buying signals are identified. For more details please contact us.