Microsoft Social Engagement

Posted by Akshay | Microsoft Social Engagement, Microsoft Social implementation, Microsoft Social Profiles, Microsoft Social support, Social Engagement, Social Engagement training |

Microsoft Social profiles are the profiles that are available on social networks that you authenticate by using Microsoft Social Engagement. These profiles represents your organization or business via social media. You utilize them to interact with posts on your behalf from within the application.

To publish or respond to posts, you need active social profiles in Social Engagement. To edit, add, share, or remove a social profile, go to Settings > Social Profiles.

Data acquisition of private messages from your social profiles require access tokens, and you need to explicitly allow the data acquisition before you can view or interact with any posts. No posts are published on your profiles unless you’ll decide to take action on a post within Social Engagement.

Social Engagement allows you to publish or react to posts with social profiles for a subset of the sources that are available when setting up searches.

Currently, you can add the following Microsoft social profiles:

Facebook Acquisition: A Facebook user account to use within Microsoft Social Engagement. This social profiles is used to allow data acquisition from Facebook and it’s needed to acquire data for Facebook pages.
Facebook Page: This page interacts with posts on Facebook with a Facebook Page profile. To add this type of social profiles, you need to have admin permissions to create posts as the page, or to send messages as the page. Get in touch with the admin of the Facebook Page to modify these settings.
Twitter Profile: Interact with posts and publish new posts on Twitter. Alternatively, you can allow the data acquisition for direct messages sent to this profile to allow other users to create search rules that gather these direct messages.
Instagram Account: Interact with posts on Instagram. At least you need one active social profile to gather data from Instagram feeds.
LinkedIn Profile: Share the LinkedIn posts by using LinkedIn member profile.
LinkedIn Page: Reply to posts and like posts on the LinkedIn Organization Pages with a LinkedIn organization page profile. To add this type of social profile, you need to be an Organization Page Administrator on the LinkedIn page. At least you need one active social profile is required to gather data from LinkedIn Organization Pages.
YouTube Profile: Interact with posts on YouTube by using a YouTube user profile.

With a Manager user role, you can add, share, and delete social profiles you own.

Settings > Social Profiles lists the different types of ownership for a social profile and lets you check the health state of your Microsoft social profiles and access tokens.

Owned profiles: Profiles that you added to Microsoft Social Engagement. These can be the profiles that you can set-up and manage for your organization. Microsoft Social profiles can have multiple owners.
Shared profiles: Social profiles that are owned by other Social Engagement users, but shared with you. You can post on social media activities by using these profiles, but you won’t be able to manage them unless you successfully claim ownership of them.
Profiles without owners: Profiles that were added to Microsoft Social Engagement but currently don’t have owners. You cannot use these profiles for posting on social media. Somehow at least one MS Social Engagement user needs to claim ownership of these profiles for them to be available.

Adding Microsoft social profiles in Microsoft Social Engagement is an important step if you want to respond to a post directly from within the application. You can engage with your audience through Microsoft social profiles that you own or that are shared with you. Furthermore, for some social profiles, you can explicitly allow data acquisition, so the system can gather private messages or direct messages.

Before you can able to work with a social profile, or use its token for the data acquisition, the owner of a social profile needs to add it to Social Engagement.

Go to Settings > Social Profiles.
Select Add profile
In the lists, select the type of social profile that you want to add.
In the authentication dialog box, sign-up with your credentials and authorize Social Engagement. When you add a new social profile for a page that you are administer, a list will show with all the pages that you can add.
Search for the pages you want to add, select the Add symbol and select Save to confirm your selection.

You can now like and reply on behalf of the organization page, but you are not allow to write new posts.

Alternatively, you can share this social profile with other users in Social Engagement.

Let users of your organization post on behalf of a social profile that you own, you can also share it with them. After you shared a social profile, other users can select the social profile when interacting with a post. You can also share a social profile with an MS Office 365 group.

Go to Settings > Social Profiles.
In the Owned Profiles list, click on social profile that you want to share. The profile details pane opens.
In the profile details pane, under Sharing or Owners, click on Add.
Start typing the user name or a group that you want to share the profile with, and then select it from the list.
Click the Add button to confirm your selection.
Select the Save button at the bottom of the profile details pane to apply your changes.

You can also delete a social profile on your own. You can also now able to delete a social profile that has multiple owners access. Always be careful not to delete any profiles that are in use by other Microsoft Social Engagement users. If a social profile is shared with you, you can post on social media by using this profile, but you can’t remove it.

Go to Settings > Social Profiles.
In the Owned Profiles list, select the social profile that you want to delete.
In the profile details pane, click on Delete symbol.
Click Confirm to delete the profile.

We at Locus IT provide support in building relationships with customers through social media and engage customers across Twitter, Facebook and other networks using your corporate social profiles and empower cross-team collaboration and be responsive to actionable posts with customizable social feeds, alerts, and when service issues and buying signals are identified. For more information please contact us.