Microsoft has released a new product that is Microsoft Dynamics 365 Commerce that allows you to build brand loyalty through personalized customer engagements, boost the revenue with improved employee productivity, optimize operations to reduce costs and drive supply chain efficiencies, ultimately delivering better business outcomes.
This release enables the creation of digital experiences using built-in web authoring and development tools to produce engaging and intelligent digital storefronts. A connected marketing and headless commerce platform further enable the seamless management of content, assets, promotions, inventory, and pricing across all channels.
What’s New and Planned for Microsoft Dynamics 365 Commerce 2019 Release Wave 2
This topic lists features that are planned to release from October 2019 through March 2020.
- When a retailer needs customization beyond the e-commerce starter kit, Commerce supports extensibility with less development time and investment.
- Commerce allows customizations to provide the same value to the operations team as the e-commerce starter kit, including UX modules that adapt to different looks in different markets and service integrations that activate with the flip of a switch.
2. Merchandising and Storytelling
- Modern e-commerce solutions provide rich and integrated merchandising and storytelling experiences that work seamlessly across a range of devices and operating systems.
- These solutions allow retailers to drive learn-and-buy experiences that lead to high conversion rates.
- Dynamics 365 Commerce enables retailers to easily create a rich online presence that is tailored to fit their corporate brand and messaging style while working directly with their Dynamics 365 online product channel.
- Each online presence will support automated or curated home pages as well as automated category landing pages and product pages.
3. Product Recommendations and Personalization
The Dynamics 365 Commerce Recommendations service uses transaction data and product information to generate machine learning and trending lists appropriately scoped for a retail channel.
Types of recommendations lists and specific examples include:
- Personalized recommendations: “Pick for you” for each signed-in end customer who has purchased something from the store in the past.
- Cart and checkout recommendations: “Frequently bought together” lists.
- Product detail page (PDP) recommendations: “People also buy these.”
- Landing and browse pages: “New,” “Best selling,” “Trending.”
- Human-curated lists: “Spotlight,” collections created by retailers (for example, “Mother’s Day
4. Provisioning and Environment Management
- In today’s fast-paced business environment, the time to market and the ability to react quickly to an ever-changing marketplace are essential.
- Administrators working with these companies need the ability to provision and decommission environments at will.
- Dynamics 365 Commerce will have seamless integration with the Dynamics 365 Lifecycle Services portal.
- With this, administrators for a retailer will be able to provision a new e-commerce environment on demand, which will be completed through the automated provisioning services.
- Once provisioned, the administrator will be able to manage and deploy customizations to different environments.
5. Ratings and Reviews
- Shoppers today expect to voice their opinions on the products they buy, making ratings and reviews a must-have for any e-commerce store.
- Ratings and reviews should be available across different channels.
- Dynamics 365 Commerce provides this service out of the box, without requiring a separate provider.
- Ratings and reviews will not be limited to e-commerce sites.
- Ratings and reviews will also be provided in the store and in customer call centers so that sales and support staff can inform customers and enable them to make the best purchasing decisions.
- A marketing manager might want to increase product discoverability by associating a product with multiple categories within an e-commerce website.
- Each of these product associations can result in a different and dynamic web page instance, each with their own URL.
- Each of the page instances will then compete with each other for search engine rank, ultimately starving all of the
pages of a healthy search engine rank.
- To help marketing managers avoid this common SEO mistake, they will be able to designate a single page URL as the canonical URL for the product.
7. Store Starter Kit
- Traditionally, building a store on Dynamics 365 required significant time, expense, and developers and continuous investment to ensure interoperability between the front-end and the back-end systems.
- Rigorous testing and reducing the intake of updates was the only way to guarantee a functional store.
- However, with the e-commerce starter kit fully integrated with Dynamics 365, that model is changed.
- Now, the ability to have a functional store fully integrated with Dynamics 365, running on the latest version of the stack, is a reality with minimal to no cost for upgrades to the latest and greatest offering.
- The e-commerce starter kit is a reference set of templates and modules that are built on top of the UX platform and serves as an introductory resource for best practices to build out and maintain a store on the platform.
8. UX Platform
- In the UX platform, the retailer builds the site out of templates and pages such as a home page, department page, and an integrated learn-and-buy product detail page.
- These pages are made up of modules—a modular piece of UX that knows how to display and behave—that follow the
constraints of the template the page is associated with.
- Modules are bound to a data provider that automatically feeds information straight from the Commerce instance, content management system (CMS), or another data repository.