Above all, Growing Your Business with SEO on Magento is an essential course for those eager to understand the current SEO environment and how you can boost your organic search result performance.

Duration: 2.5 hours

Target audience

Merchants, Business Owners, Marketers, Consultants, and Developers.

Prerequisites

eCommerce with Magento, Managing Your Magento Store.

Course Overview

This course provides an understanding of the current SEO environment and how you can boost your organic search result performance. Therefore the focus is on configuring your site to best advantage, employing best practice tools and techniques for ensuring optimal interaction with search engine functions. In Addition topics focus on optimization vigilance, to ensure you keep current with search engine practices. In order to clarify Magento functionality, tools, and practices for optimization are highlighted.

Learning Objectives

• Firstly, Understand the factors of Growing Your Business with SEO on Magento in order to influence your organic search ranking.
• Secondly, Learn to leverage eCommerce best practices for SEO in your site.
• Thirdly, Understand the site structure and configuration for SEO.
• Proceedingly Learn to leverage Magento SEO functions.
• Understand URL management and rewrites.
• Learn to leverage onsite content best practices.
• Learn to properly set up multi-store, multi-lingual (international), and multi-domain environments for SEO.
• Understand onsite technical implications for SEO.
• Learn to migrate your site to Magento while retaining organic rankings.
• Understand offsite SEO factors.
• Learn to use social media to improve search rankings.
• Understand benchmark, measure, and track your SEO performance.
• Learn to leverage search engine algorithms, practices, and eternal vigilance.