Tableau Retail Dashboards - Locus IT Services

Tableau Retail Dashboards

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Tableau Retail Dashboards

Tableau Business Intelligence (BI) is having a massive impact on retail and consumer goods organizations. The Tableau Retail Dashboards helps the retailers turn to the analytics to scale and develop the competitive advantages and use data visualization and interactive dashboards to create massive business value.

Making better and quicker decisions with data is becoming mission critical for retail organizations everywhere. And with new shopping experiences and technologies popping up every day, retailers are turning to data visualization and interactive dashboards to stay competitive.

The included Tableau Retail Dashboards highlight several key retail categories including:

  • Product Availability
  • Promotional Optimization
  • Waste Management
  • Store Operations
  • Merchandising Assortment
  • Supply Chain
  • Online Shopping Cart

Types of Tableau Retail Dashboards

  • Product Availability

If a customer can’t purchase the product they want due to it being out-of-stock (OOS), it is measured as Lost Sales. Supermarket customers typically want to complete their grocery shop in one store so in addition to the lost sales from OOS products, the retailer risks losing the entire basket, as well as future baskets.

Tableau inventory dashboard, used by a leading grocery store retailer, aims to solve this problem by analyzing product availability by category, supplier, day, and store region. Retailers can also use the availability target tracker to make decisions about raising inventory to meet demand.

  • Promotional Optimization

More than half of all grocery sales are made on promotions, so planning and executing them is mission critical for both retailers and their consumer goods suppliers. Because promotional analysis takes place in three phases pre-promotion planning, during the promotion period, and post-promotion it’s important to be able to visualize the data during each phase.

Even if a retailer is running hundreds of promotions at any one time, each buyer or consumer goods account manager will only be looking after a small number of products based on their responsibility. Tableau sales dashboard allows retailers to know exactly what is happening leading up to a promotion, during the promotion, and will highlight potential inventory stock and availability issues early on in the promotion cycle.

  • Waste Optimization

Waste on fresh goods is where products are either thrown away, or reduced in price due to the expiration. There is also corporate responsibility pressure on food waste around the world, so identifying waste products and the cause of waste is a big problem for retailers.

This waste management dashboard aims to solve this problem. This visualization shows the top twenty products by weekly waste, correlating with budget for a specific period of time. Users can click on problem items to dig down into the details and make better decisions.

  • Store Operations

Even in a mobile world, brick and mortar still accounts for most of the retail sales, so store operations are critical for success. Store operations dashboards can provide rich insights to the corporate office, and region/ store managers about performance and execution.

This dashboard shows an operations overview for a leading fashion retailer. They use this dashboard get a quick view trends in sales, sales growth, customer traffic, customer conversion rates, and average transaction sizes.

  • Merchandising Assortment

Category managers need to make profitable decisions around products that customers are demanding. In order to do that, merchandisers need to quickly analyze demand data by sales and profit margin performance by departments, sub-categories and brands.

With merchandising assortment dashboards, managers can gain a quick overview of relative sales performance of sub-categories, share of private label and national brands, and categories that can contribute up to 80% of sales.

  • Online Shopping Cart Analysis

In today’s digital marketplace, companies need to know the frequency that products are removed from shopping carts and the reasons why so understanding online shopping cart behavior is critical. The visualization demonstrates effective use of advanced analytics where one can quickly see the average shopping cart removals coupled with a standard deviation visual band, so end users can focus on the true outliers.

This Tableau Retail Dashboards helps to identify potential issues and can lead to strategic price discussions and analysis if competitors lowered the price for the same product.

  • Brand Health

For most consumer product goods companies, brand perception is critical to the success of their business. Executives at large CPG companies need insights into how consumers perceive the company brand, for the benefit of derived utility and price.

This brand health dashboard shows the benefit vs price effect by deep diving at the sub brand level. Combining this with profitability and price elasticity of the brand, executives are able to decide on allocation of additional marketing dollars to gain Category leadership for these brands and push the benefit perception higher for higher profitability brands.

  • Customer Journey

Where customers go in brick and mortar stores, and where they spend time, is important information to know for improving customer service, associate placement, merchandising, and marketing efforts.

This Tableau Retail Dashboards shows the visitor paths in a brick and mortar store based on date, rank and time in each section. One can quickly see how the areas of the store that are visited more frequently (color) and the size of the mark shows the higher customer dwell time.

  • Supply Chain Apparel Sourcing and Risk Management

Supply chain executive dashboard highlights key volume and risk drivers. This Tableau Supply Chain dashboard analysis is helpful to executives to integrate global customer orders, global sourcing, and geopolitical risk data to provide holistic visibility across the supply chain.

  • Supply Chain Cost Analysis

Maintaining or increasing profitability is more important in today’s retail landscape due to massive technology investments within the supply chain systems. Retailers can use Tableau Supply Chain dashboard to visualize cost reduction associated with Product, Freight on board, Inbound and Outbound costs, Duties and Warehouse costs.

Locus IT helps people see and understand the retail data no matter how big it is or how many systems it is stored in. Quickly connect, analyze, and share the insights to reveal hidden opportunities that impact each sale, and your entire organization. For more information please contact us.

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