This article is about IoT for Automotive Industry and its opportunities and challenges.
New technology is proving transformation to the automotive sector and these changes are both rapid and disruptive. The main component of this transformation is centered around connected vehicles and the associated opportunities and risks.
The ability of a vehicle to connect with the outside world will undoubtedly empower the driver and passenger experience, as well as creating new service opportunities.
IoT for Automotive Industry Opportunities
The key opportunities for IoT for Automotive Industry include:
- Operational – including predictive maintenance, telematics, software updates etc
- Infotainment – in-car streaming and other consumer services
- Value Added Services – for instance, additional in-built intelligence to assist the owner
- Self-driving or autonomous vehicles
Decisions on billing, UI, or service management have to be considered, and once again at the core is making a decision about which partner should provide this connectivity and associated communications services. With the potentially huge lifespan of a car, clearly decisions that are made at the point of manufacture or sale will have long term implications.
There are multiple challenges that IoT deployments present:
- The lifespan of a vehicle far exceeds the commercial term of a communications connectivity contract.
- eSIM technology (Embedded SIM) allows changing mobile communications service providers over the air, is one way to overcome this.
- The mobile communications service provider commercial model is built around medium to short term fixed contracts. At the conclusion of the contract the end consumer is once again free to make a few choices about who they wish to use.
Coverage / Cost Trade-Off
- There are a many of communications connectivity providers in the market. Basically their core strengths lie within the footprint of their domestic home network.
- Commercial terms and product development is heavily driven by their core business, which in most cases is servicing the needs of their retail customers.
- With rapidly evolving technology far outpacing the lifecycle of a motor vehicle, this means that commercial choices made today may not offer the best advantage in the longer term.
- To address the coverage or cost trade off it is common to have to strike agreements with multiple mobile network operators.
- This brings significant administrative overhead and logistical complexity, particularly when operating with traditional SIM form factors where specific SIMs need to be inserted into vehicles in an aftermarket environment, depending on which country the vehicle is operating in.
- IT departments are then required to integrate with multiple provides user portals or APIs to mediate the service for internal users. This can lead to an inconsistent of services between different mobile network operators and also brings additional complexity inherent in the delivery approach.
Network Performance and Localization
- The use of mobile roaming is to deliver a global service is to often a easiest way to address cross border requirements.
- Moreover, the data roaming model prevalent in the mobile communications industry means that all the roaming data is
returned to the network before being sent to the manufacturer’s public or private cloud.
- A major component of all IoT solutions and particularly for the automotive industry is security.
- While the SIM card and mobile network have some inherent security built-in to the network deployment standards, this is negated once the data reaches the edge of the network.
- The requirement for extra layers of security is to protect data-in-motion beyond the network edge and the reliability of the source of the data itself becomes crucial.
eSIM – Managing Non-Core Technology
- eSIM is a significant development for the automotive industry, to deliver the independence from the mobile network operator required over a vehicles’ long lifespan.
- eSIM and Remote SIM provisioning gives an automotive manufacturer the ability to change to a different mobile access supplier and thus address the problem of potential network lock-in.
- This ability to change a SIM profile over the air and to remotely configure the connectivity, depending on where the device is eventually, sold provides additional flexibility to the manufacturer.
Integrating IoT solutions in the Automotive industry is going to be essential to match the increasing needs of the digital world. If you are willing to digitize your Automotive services, then IoT should be your first choice. Contact us to know more about different IoT Automotive solutions and IoT Automotive applications. we also provide services like IoT Automotive Training, IoT Automotive Application Customization, and IoT Automotive Support.